What We Do
Specialist services for the equestrian world
Every service we offer is built on the same foundation: a genuine understanding of horses, horse people and what it takes to earn their trust. We don't offer generic marketing. We offer specialist storytelling.
Content Creation
Scroll-stopping content built for the horse world
We create photography, video and written content that speaks directly to equestrian audiences — because we are one. Every piece of content we produce is rooted in a genuine understanding of horse life, horse culture and what makes equestrian audiences stop scrolling.
Includes
- —On-site photography
- —Short-form video & Reels
- —Written content & captions
- —Story-led campaigns
Social Media Strategy
Platform-native strategy built around your brand voice
Generic social media advice doesn't work for equestrian businesses. We build strategies that understand the rhythms of yard life, the seasonality of the horse world and the specific communities your brand needs to reach.
Includes
- —Platform audits & analysis
- —Content calendars
- —Community strategy
- —Hashtag & growth research
Reels & Short-Form Video
Cinematic short-form that captures movement and atmosphere
Horses are made for video. The movement, the atmosphere, the relationship between horse and human — it translates to screen in a way that almost nothing else does. We capture that magic in short-form content built for Instagram, TikTok and beyond.
Includes
- —Instagram Reels
- —TikTok content
- —YouTube Shorts
- —Campaign video series
Brand Storytelling
Finding the narrative thread that makes your business unforgettable
Every equestrian business has a story worth telling — the founding vision, the horses, the people, the place. We find that story and tell it with honesty, warmth and editorial precision across every platform and touchpoint.
Includes
- —Brand narrative development
- —Founder story content
- —About page copywriting
- —Brand voice guidelines
Photography
Documentary-style photography that captures real moments
We shoot on location, in natural light, with minimal interference. Our approach is documentary — we observe, we wait, we capture the moments that happen when horses and people are simply being themselves. The result is imagery that feels lived-in and true.
Includes
- —On-site location shoots
- —Lifestyle & documentary photography
- —Event coverage
- —Image editing & delivery
Consultancy
Strategic guidance for equestrian businesses ready to invest in their story
Not every business needs a full content partnership — sometimes you need a clear-eyed outside perspective and a strategic plan you can execute yourself. Our consultancy sessions are tailored, practical and built around your specific goals.
Includes
- —Brand positioning sessions
- —Content strategy workshops
- —Social media audits
- —Ongoing advisory retainers
How We Work
A process built around your story
Discovery
We start by listening. A conversation about your business, your horses, your goals and what makes your story worth telling.
Strategy
We develop a clear content strategy — what we'll create, where it will live and how it will serve your brand.
Creation
Kate comes to you. On-site, hands-on, fully invested in capturing the real story of your place and your horses.
Delivery
Edited, polished and ready to publish — with guidance on how to use each piece for maximum impact.
Ready to Begin?
Let's talk about your project
CLM Media takes on a limited number of clients at any one time. Get in touch to find out about availability and to start a conversation about what we could create together.
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