The person behind the lens
Kate — founder, CLM Media
I've been around horses my whole life. I know what it smells like at 6am on a winter yard. I know the particular silence of a horse that's listening. I know the difference between a horse that's performing and a horse that's present.
That knowledge — the kind that only comes from years of being in the horse world — is the foundation of everything CLM Media does.
Before founding CLM Media, I spent over a decade working in editorial media: writing, commissioning and directing content for print and digital publications. I learned how to find the story in anything, how to tell it with precision and warmth, and how to make an audience feel something.
When I brought those two worlds together — the horse world I grew up in and the editorial skills I'd spent years developing — CLM Media was born.
I started it because I kept seeing equestrian businesses with genuinely compelling stories being told in generic, forgettable ways. Content that could have been for anyone, about anything. It felt like a missed opportunity — and I knew I could do something about it.
Today, CLM Media works with equestrian businesses, western brands, riding holidays and rural lifestyle brands across the UK and beyond. Every project starts with the same question: what is the real story here, and how do we tell it in a way that makes people feel it?
"I didn't set out to build a media company. I set out to tell better stories about the world I love."
Kate — Founder, CLM Media
What Kate Believes
The values that shape every project
Authenticity over aesthetics
A perfectly composed shot that feels staged will never outperform an imperfect moment that feels real. We always chase the real.
Earned trust
Horse people are perceptive. They know when someone understands their world and when they don't. Everything we create is built to earn that trust.
Story before strategy
Strategy without story is just noise. We find the story first — then build the strategy around it.
Slow is smooth
Good content takes time. We don't rush shoots, we don't rush edits, and we don't rush relationships. The best work comes from patience.
How Kate Works
On-site, hands-on, genuinely invested
Kate works directly with every client — there's no account manager, no junior team, no outsourced production. When you work with CLM Media, you work with Kate.
That means she's on your yard, at your event, in your landscape. She spends time understanding your horses, your people and your place before a single frame is captured. The result is content that could only ever be yours.
CLM Media takes on a limited number of clients at any one time to ensure every project gets the depth of attention it deserves.
Ready to Begin?
Let's find your story together
Every equestrian brand has a story worth telling. Get in touch to start a conversation about what we could create together.
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